In English


“Outdoor advertising isn’t consumed. People are exposed to it”, “When people are out and about, that’s where you’ll find us. When you’re out of doors, you are constantly interacting with your environment and open to stimuli”
(JCDecaux Finland website)

“Haluan nähdä muutakin” (I want to see something else) was a project conquering a little part of the commercial outdoor media back to the people. For one week, 21 bus and tram stops in downtown Helsinki were bearing a non-commercial message. 1458 people participated in renting them for one week – at 5896.62 euros, the average contribution was 4.20€ per person. The word was spread through a Facebook page from the beginning of December. Within 1.5 months, the page reached almost 6000 fans and it took only two weeks to collect the needed amount of money.

The text in the posters said in Finnish: “I want to see something else – 1458 people wanted to free this space from commercial purposes for a week”. In addition, the poster displayed 1311 messages from the participants – telling what they would like to see instead in urban space. The “bus/tram stop exhibition” took place 24–30 January 2011.

The project was created by Elissa Eriksson and it is part of her MA final theses in the Aalto University School of Art and Design. For more information contact Elissa:

> The map of the bus and tram stops
> The Facebook page of the project

14 Responses to “In English”
  1. curious eyes says:

    hurray for fine arts! ^_^

  2. Designers take control of their environment in Finland #Emotionalbranding #Sustainablebrands

Check out what others are saying...
  1. […] This post was mentioned on Twitter by Bashford, Ben Griffiths, Adam Kemeny, Joshua Bradley, James Weiner and others. James Weiner said: RT @antimega: to be correct – 1458 people donate 6000€ to keep 21 bus shelters in Helsinki ad-free for a week (ta @ … […]

  2. […] In English « Haluan nähdä muutakinJanuary 25, 2011 – 1458 people donated to keep 21 bus and tram stops ad-free in helsinki, the immensity is mind staggering! […]

  3. […] of commercial messages in public space. Last December, she started a Facebook campaign, called “Haluan nähdä muutakin/ I want to see something else” to free some space from bus stop […]

  4. […] projeto “I want to see something else” juntou dinheiro por redes sociais e libertou da publicidade comercial vários painéis […]

  5. […] info here What is art? About Contact SerraGlia Flickr group My latest projects TO MAKE ART / […]

  6. […] dem finnischen Projekt existiert auch eine Website, deren englischen Begleittext ich hier mal eben übersetzen möchte: I WANT TO SEE SOMETHING ELSE […]

  7. […] Augen läuft es sich schlecht durch die Innenstadt. In Helsinki wurde deshalb die Aktion „Haluan nähdä muutakin“ – „Ich will etwas anderes sehen“ ins Leben gerufen. Eine Woche lang wurden die Werbeflächen Bushaltestellen von den Bewohnern […]

  8. […] meer foto’s en info Share this:TwitterFacebookVind ik leuk:LikeWees de eerste om post te waarderen. […]

  9. […] Страница проекта Элиссы Эрикссон – […]

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